UX Blog

Summary – Predictably Irrational

Base of User Experience Design comes from understanding of the human psychology and how/what affects people’s decision making. Predictably Irrational by Dan Ariely is one of my long overdue reading list and I finally had time to go over it. It covers lots of elements that can be very helpful in UX design and I’d like to summarize the book by the 9 key points.

Comparison: People always want to compare to get the better deal. The best approach is that give 2 very similar options to choose from but one slightly less desirable so people don’t have to think too much.
Social norm vs Market norm: Every action is either part of the Social norm which is a warm, friendly, no payment required requests or the Market norm which is a cold, calculating, resourceful, selfish requests. We have to be very careful when take an action since reverting from Market norm to Social norm is hard.
Power of Free: Free is not just a word but more of the irresistible emotional trigger. When something is free, it has no risk or a downside of ‘losing’ which people are always afraid of, and the free becomes more valuable to them (called Zero Price Effect).
Fight the procrastination: To have the rational long-term goals and fight the irrational urges/procrastination along the way, its important to know our weaknesses and set the hard restrictions/deadlines in a broken down short terms.
Owning: When you own something, we tend to overvalue it because we fall it love with what we own. Therefore, we expect other people to appreciate as much as we love.
Options: People always want to have other options open even though they choose one so [...]

November 30th, 2016|Summary|

CPUX-F Certification workshops

I attended the workshop of the Certified Professional for Usability and User Experience – Foundation Level (CPUX-F) in London on June 28-30, 2016. I had to pass the test on the last day to be a certified UX professional and to get the Certification (find it here). This is certified by The International Software Quality Institute (iSQI GmbH), headquartered in Potsdam Germany, which is internationally recognized in Europe and USA.

The 3 days workshop was pretty intense given the purpose of it is to get the certification. I learnt tons of UX theories and process which I want to share the summary here that we can use for any type of media projects to get more user-centered products.

There are 5 key design activities in an iterative, user-centered design process that are: Plan, Analysis, Specify, Produce and Evaluate. This process will cover all necessary steps to define the user-centered experience design of the project.

If anyone is interested in taking this workshop or getting other types of UX training, you can find more information here: https://www.isqi.org/

August 15th, 2016|Workshop|